Mobile Retail Traffic Surge Predicted

During this year’s November holiday season, an unprecedented 15% of people in the US logging onto a retailer’s website are expected to do through a mobile device, according to November 2011 analysis from IBM. Data from the IBM Coremetrics Benchmark indicates that nearly 11% of people used a mobile device to visit a retailer’s site in October, representing an increase of more than 250% from 4.2% in October 2010. (more…)