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Earned Media Through Facebook Promotions: Sharing, Entry Are Different Results
Campaigns that attract high user activity and entry rates are not the types that inspire users to share with friends. Campaigns like contests and sweepstakes generate higher entry and participation...
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A “Pivotal” 1.5% Of Shoppers Decide Fate Of New CPG Products
Just 1.5% or 1 in 67 shoppers, accounted for 80% of volume during a 12-month window following their introduction, according to [pdf] a new report published by Catalina, the Florida-based...
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Radio Shows Revenue Gains Again in Q1 2012
Radio posted its third consecutive Q1 increase in 2012 with a 1% rise to $3.814B. Surges in Digital (+10%) and Network (+8%) and a significant increase in Off-Air (+3%) combined with a stable Spot...
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Black Consumers Lead In Key Digital Categories
Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video,...
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Convenience, Mobility Drive Shopping Via Smartphones, But Best Deal Trumps All
Some 70% of consumers perceive mobile advertising on their phones as a welcome personal invitation from brands rather than an “invasion,” and more than half of them want to be able to click through to...
View ArticleTop 10 TV Engagement, Week of May 7-13, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of May 7-13, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketers Limit Spend As Eurozone Crisis Escalates
Marketing budgets took a sharp downturn in May 2012 across the three regions (Europe, Asia/Pacific and the Americas) measured in Warc’s Global Marketing Index (GMI). The Index dipped from 53.7 in April...
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Mobile Marketing Rising Sharply in 2012, But Challenges Stunt Growth
Mobile marketing programs and budgets are projected to increase in 2012, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources....
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National Brands Expect High ROI From Local Advertising
The vast majority of national brands (88%) in North America are investing some portion of their budgets in local marketing, according to local marketing automation provider Balihoo’s “Research Micro...
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