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2 in 3 Americans Purchase More Generic Brands
Two in three (67%) of US adults have purchased more generic brands in the past six months as a response to the economy, according to results of a June 2011 Harris Poll. This is 8% higher than the 62%...
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E-Reader Growth Outpaces Tablets
The share of adults in the US who own an e-book reader doubled to 12% in May 2011 from 6% in November 2010, according to data from the Pew Research Center Internet & American Life Project. This is...
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Games Leading Mobile App Category
Games are the most popular mobile app category among users who have downloaded an app in the last 30 days, according to data collected by The Nielsen Company in Q2 2011. Sixty-four percent of mobile...
View ArticleMore of This Week’s Research for Marketers, Week Ending July 8, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Recovery Job Market Favors Men
From the official “end” of the recession in June 2009 through May 2011, men gained 768,000 jobs and lowered their unemployment rate from 10.6% to 9.5%, according to Pew Research Center analysis of...
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Consumer Electronics Shoppers Stick with Brands
When shoppers of both genders decide to purchase a consumer electronics product the most important thing to them is that the product be the same brand as something they already own, according to the...
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Remote Mobile Payment Users to Reach 2.5B in ’15
The number of remote mobile payment users buying digital and physical goods will reach 2.5 billion by 2015, according to a July 2011 white paper from Juniper Research. Data from “The Good, the Payments...
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Cohabiting College Grads Earn Most
Among 30-to-44-year-old US adults, college graduates who are not married but cohabiting with a partner earn more than any other married, cohabiting or single adults in this age group, according to June...
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North American Concerts Rebound at Mid-Year
The North American concert industry is experiencing a rebound in mid-2011 compared to mid-2010, according to [pdf] analysis by Pollstar. The top 100 North American concert tours grossed a total of...
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Yankees, Red Sox, Braves Keep Hearts of Fans
For the second year in a row, the three favorite baseball teams among US adults are the New York Yankees, Boston Red Sox and Atlanta Braves, according to a June 2011 Harris Poll. Rounding out the top...
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Tweeters More Engaged with TV Shows
A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they’re watching than Facebook users who log in during a TV show, according to May 2011 data from...
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Consumer Sentiment Stagnates
The Consumer Sentiment Index of the Consumer Reports Index, which measures how consumers are feeling financially when compared with a year ago, rose slightly to 48.5 from the previous month’s score of...
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U2 Top Global Concert Earner
The Irish rock band U2 generated the highest worldwide touring revenue [pdf] of any musical performer during the first half of 2011, according to analysis from Pollstar. U2 grossed $164 million USD...
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Global Ad Spend Rises 9% in Q1 2011
Global advertising spend rose 8.8% year-over-year in Q1 2011 to total $118 billion USD based on published rate cards, according to Nielsen Global AdView Pulse data. Nielsen analysis indicates heavier...
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More than Half of 18-29-Yr-Olds Own Smartphones
Smartphone penetration has reached more than half (52%) of 18-to-29-year-old US adults, according to a July 2011 study from the Pew Research Center Internet & American Life Project. The study also...
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Overall Residential Electricity Satisfaction Largely Status Quo
Although residential electric utility customers are less satisfied with power quality, reliability and price than in 2010, improvements in operational-related aspects have largely mitigated the...
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Young, Minorities Dominate ‘Cell Mostly’ Web Use
Younger adults, minorities, and lower income earners who own smartphones are likeliest to mostly use them to access the internet, according to a July 2011 survey from the Pew Research Center Internet...
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7 in 10 Consumers Not Planning 4G Purchase This Year
Seven in 10 (71%) US consumers say they do not plan on purchasing a 4G smartphone this year, according to a June 2011 Retrevo Gadgetology Report. Almost one-third (30%) cite cost of the data plan,...
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Facebook Spend Fraction of Search Spend
Facebook spend as a percentage of search spend among US advertisers was at most 5% overall during Q2 2011, according to a Q2 2011 study by Efficient Frontier and Context Optional. Data from the Global...
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Half of Consumers to Consider Purchases More Carefully
Half of US consumers plan to try to consider each purchase more carefully during the next five years, according to a July 2011 survey from BIGresearch. Data from the Consumer Intentions & Actions...
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