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Q2 Search Spend Up 8% YOY
US search spend during Q2 2011 rose 8% from Q2 2010, according to a Q2 2011 study by Efficient Frontier and Context Optional. Data from the Global Digital Marketing Performance Report indicates that in...
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Jeter America’s Favorite Athlete
New York Yankees shortstop Derek Jeter is ranked the #1 sports star in the US, up from #3 last year, according to Harris Poll data collected in June 2011. Jeter is followed by Indianapolis Colts...
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Yahoo Core Search Queries Drop 13% in June
Core search queries conducted by US web users on Yahoo dropped 13%, from almost 3.79 billion in May 2011 to about 3.28 billion in June 2011, according to comScore qSearch data. Yahoo retained its...
View ArticleMore of This Week’s Research for Marketers, Week Ending July 15, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Serena Williams Repeats as #1 Female US Athlete
For the second year in a row, professional tennis player Serena Williams and her sister Venus are the respective #1 and #2 female sports stars in the US, according to Harris Poll data collected in June...
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Lady Gaga Provokes Mixed Brand Reaction
Despite her high popularity and music sales, the pop performer Lady Gaga provokes a mixed reaction to her brand among US consumers, according to analysis from Networked Insights. Data from “Social...
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Smartphones Generate 2 in 3 Connected Device Impressions
Smartphones generated about two in three (65%) connected device impressions on the Millennial Media network during June 2011, according to the July 2011 Millennial Media Mobile Mix. Feature phones...
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US Increases Appetite for Fine Dining, QSR
Although overall US consumer and business spending on dining [pdf] only increased 1.6% year-over-year in Q1 2011, it grew 4.2% for fine dining and 5.2% in the quick service restaurant (QSR) vertical,...
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Developing Markets Show Rapid Ad Growth
Several developing markets are showing rapid growth in ad spending, [pdf] and should continue that pattern through 2013, according to a forecast from Zenith Optimedia. Data shows there are now two...
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Online Video Viewership Grows
The number of unique US viewers visiting the top 10 online video properties by viewer increased month-over-month in June 2011, according to comScore Video Metrix data. The total number of unique...
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1 in 5 Online Marketers Rate Performance ‘Good’ or ‘Excellent’
Only a combined one in five global marketing executives with an online marketing operation [sign-in page] rates their performance capability “good” (15%) or “excellent” (5%), according to a July 2011...
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Airline Travel Takes Off
Overall airline spending [pdf] increased the most of any travel category tracked by American Express Business Insights (8.4%) in Q1 2011 compared to Q1 2010, fueled by a 14% surge in corporate airline...
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9 in 10 Mobile Map Users Access while Driving
Almost nine in 10 (89%) US mobile map users were driving in a car or other vehicle when using a mobile map during May 2011, according to comScore MobiLens data. Another 17% used mobile maps while...
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Global Web Ad Spend to Rise 31% in 2 Yrs
Global internet advertising expenditures will rise about 31.5% between 2011 and 2013, according to a July 2011 forecast from Zenith Optimedia. Internet ad spend is expected to total about $72.18...
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Mobile Local Search Booms
There has been substantial growth in consumers accessing local content via mobile device since January 2010, according to a July 2011 study from the Local Search Association. Data from the State of...
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Dads More Active, Absent in Kids’ Lives
Fathers who live with their children have become more intensely involved in their lives, spending more time with them and taking part in a greater variety of activities, according to June 2011 analysis...
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Luxury Spending Mostly Improves in Q1 2011
US luxury retail [pdf] spending increased in the apparel/accessories, jewelry, and department store verticals during Q1 2011 compared to Q1 2010, according to a July 2011 report from American Express...
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LGBT Adults Favor Gay-Friendly Brands
Three-quarters (74%) of lesbian/gay/bisexual/transgender (LGBT) US adults are likely to consider brands that support nonprofits and/or causes that are important to them as an LGBT person, according to...
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Cross-Channel Customer Experience Below Expectations
Cross-channel customers most value consistency, convenience and service in their cross-channel shopping [download page] experience, according to a July 2011 report from the e-tailing group and myBuys....
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