Most Millennials’ Store Choices Influenced by Print Media

Direct mail (92%) and newspapers (91%) are the media most Millennials say affect their store choices, ahead of digital channels such as visiting a store website using a computer (84%) or receiving emails from retailers (78%), according to [download page] a December 2011 report from Nielsen. Data from “The Evolution of Circulars: From Print to Digital” indicates that when it comes to shopping, Millennials are more tech-savvy than Gen X adults, being more likely to have their store choices influenced by smartphones or mobile phones, social media sites, and retailer emails. (more…)