35% of mobile users either like (22%) or love (13%) location-based check-in services, matched by the proportion who either do not like (8%) or do not understand (27%) the services, according to [pdf] a December 2011 report from JiWire. Data from the “Mobile Audience Insights Report Q3 2011” indicates that men are more likely than women to enjoy check-in services (39% vs. 30%), while women are 50% more likely to not understand the services (33% vs. 22%). (more…)
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Mobile Users Split on Check-In Services
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