SMBs Look to Word-of-Mouth More Than Social Media

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Clik here to view.The top 3 ways SMBs plan to attract customers in 2012 are word-of-mouth (25%), repeat business (25%), and advertising and marketing (22%), while social media will be the primary source of customer attraction to only 11%, according to [pdf] a survey released in December 2011 by Zoomerang in partnership with GrowBizMedia. Data from “SMB Business Perspectives: 2011 Results and 2012 Projections” indicates that SMBs are evenly split on whether or not they will use social media tools in 2012. (more…)