Keywords with on-page optimization activities move up, on average, more than one full page in search results (11 positions), compared to a downward movement of more than 2 positions for keywords without on-page optimization, according to [download page] a study released in December 2011 by Conductor. Data from “The Long Tail of Search” indicates that keywords with no on-page issues remained relatively flat during the 9-month period of study, with an upward movement of roughly half a position.
On-page optimization refers to the practice of optimizing on-page elements to emphasize the keyword for which companies wish to rank. (more…)