MTV’s Facebook fan page boasted 29.6 million fans as of December 29, 2011 representing a 126% increase from December 28, 2010, and launching the brand into the top 5 branded fan pages by size, according to January 2012 analysis from Ignite Social Media. Facebook took the top spot again in 2011 with 57 million fans, up 83% from 2010. YouTube (48.4 million) and Coca-Cola (36.5 million) remained in the second and third positions, up 91% and 71%, respectively.
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Facebook Fan Size May Not Translate to Relationship Quality
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