Market Research Found Influencing Purchase Intent, Brand Loyalty

62% of global consumers say they are fairly or very likely to purchase a brand’s product if the brand asks for their opinion in a study, compared to just 3% who are not likely to do so, according to a survey released in January 2012 by Cint. The majority of respondents (56%) also say they feel more loyal to the brand if it takes the time to ask them their opinion, more than double the proportion who say their loyalty is not influenced (24%).
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