Email Conversion Rate Benchmarks Higher Among B2B Cos

Benchmark conversion rates for most email types appear higher for B2B than B2C companies in the US, according to [download page] results from an Econsultancy survey released in February 2012, conducted in partnership with the Email Experience Council of the DMA. Within the lead generation category, benchmarks are significantly higher for B2B than B2C companies for newsletter conversion rates (4.1% vs. 1.8%) and sales email conversion rates (3.9% vs. 1.5%). (more…)