Retailers See Importance of Cross-Channel Inventory Management

More than 85% of retailers say direct to consumer fulfillment will command a greater level of their attention in the future, as they aim to create a seamless customer experience regardless of channel, according to a Retail Industry Leaders Association (RILA) report [download page] released in March 2012. And although 63% of respondents to an RSR Research survey also released in March indicate that they have a single source of inventory that they can use to meet demand across any channel, only 10% of the RILA respondents strongly agreed that they had achieved a desired level of integration between their retail stores and direct-to-consumer fulfillment operations. (more…)