Retail Shoppers Most Interested in Value, but Age Differences Exist

Consumers’ ideal shopping experience revolves around obtaining the best value for their time and money, according to a March 2012 report from Brodeur Partners. Using a maximum difference scaling methodology to determine which factors are most and least relevant to shoppers when thinking about their favorite place to shop, value came out on top with a retail relevance score of 19.59, roughly 50% higher than the next 2 factors, missing the experience if it were not around (13.11), and dependability (13.08). (more…)