65% of search engine users say that search engines keeping track of their searchers and using the information to personalize their future results is a bad thing because it limits the information they get online and what results they see, according to [pdf] survey results released in March 2012 by the Pew Internet & American Life Project. An even greater proportion (73%) of search users are not comfortable with search engines collecting user information to personalize search results because they see it as an invasion of their privacy. (more…)
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Search Users Overwhelmingly Opposed to Personalized Results
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