Small Biz Use of Location-Based Services Up, but Remains Low

Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up 24% from 25% a year earlier. And while those using Twitter dropped marginally from 19% to 18%, the use of location-based services almost doubled from 5% to 9%. Indeed, one-quarter of those using location-based services said the application is important for sales generation, a dramatic rise from just 2% in 2010. (more…)