Digital Marketing Tools Not Yet Providing Key Strategic Insights

Although the vast majority of marketers agree that digital marketing can reduce customer acquisition costs when properly used, existing tools are not providing the leverage needed in a number of key areas, details DataXu [download page] in a March 2012 report. Indeed, just one-quarter of respondents said the software tools they currently use allow them to determine if they are efficiently allocating their digital marketing spend, and only one-third say their tools provide insights into variance of demand in real-time. (more…)