Digital Coupon Users Spend More Than Average Shopper

Digital coupon users shop more frequently and spend more heavily than the average shopper, says Coupons.com in April 2012 results from research conducted by GfK Knowledge Networks. The study looked at more than 150 coupon campaigns representing a cross-section of CPG categories, and compared the shopping behavior of more than 200,000 households that redeemed a coupon sourced from Coupons.com or its network with the behavior of 2.3 million households in the GfK Knowledge Networks database. Digital coupon users were found to spend 23% more per grocery shopping trip than the average shopper ($55.05 vs. $44.87) and almost 50% more annually ($3,803 vs. $2,545). (more…)