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Community Managers Spend Most Time on Content Creation
Content creation (23%), is the most time consuming task for community managers, beating out Facebook engagement (19%) and customer service (13%), according to a survey released in January 2012 by...
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Global Trust Higher for Traditional than Online Info Sources
32% of “informed publics” in 20 countries around the world say they trust traditional information sources a great deal, representing a 10% rise from 29% in 2011, and remaining ahead of online sources,...
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Ad Targeting Voted Leading Data-Driven Marketing Activity
Ad targeting (placement/content) is projected to be the leading focal point of future data-driven marketing activity, with respondents to a Winterberry Group survey [pdf] released in January 2012...
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Professionals’ iPad Ownership Cannibalizes Laptop Use
54% of global IT and business professionals say that their iPad has partly replaced their laptop, while a further 16% say it has completely replaced their laptop, according to [download page] a survey...
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Print Beats SocNets for ’11 Holiday Deal-Seekers
Print (15%) proved a far more popular way to find holiday shopping deals in 2011 than Facebook (3%) or Twitter (1%), according to a survey released in January 2012 by Crowd Science. The largest...
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Women Expand Marketplace Sphere of Influence
Half of women in 2011 said they regularly influence friends and family to buy or not buy a particular product or service, representing a 61% jump from 31% who responded that way in 2008, according to...
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Women Take Note of Price, Quality Info in Advertising
The top elements of advertising that make women “take notice” are an easily found price (45%) and proof or details of quality (43%), according to [pdf] a white paper released in January 2012 by...
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CMOs Want Greater Influence in Biz Strategy, Development
An overwhelming majority (79%) of global CMOs say they want their influence in business strategy and development to grow, far ahead of other areas such as digital/interactive/social marketing (41%),...
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Advertisers Drive Growth in Mags’ Use of Mobile Action Codes
Magazines’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, exploded in 2011, rising 439% from Q1 to Q4, according to [download page] a January 2012...
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Millennials Less Responsive to TV Ads, But Have Better Delayed Recall
Millennials are more difficult to persuade via TV advertising when compared to older viewers, according to [download page] research released in January 2012 by comScore, which found the average lift in...
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Retail Sites Traffic Surged in December
Retail site categories boasted 5 of the 10 top-gaining web categories by percentage change in December 2011, including Movie sites, which grew 21% month-over-month to 43.8 million visitors, according...
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Apps Can Make More Money While on Sale
The benefit of increased downloads outweighs the loss in price when an application is put on sale in the Apple App Store for iPad, the Apple App Store for iPhone, and the Google Android Market,...
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US Consumers Shifting from Feature Phones to Smartphones
The proportion of consumers in the US who own a smartphone is almost on par with the proportion owning a feature phone, according to [pdf] a report released in January 2012 by Google. 38% of US...
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National TV Sports Ad Spend Up 6% in ’11
National TV sports generated $10.9 billion in advertising expenditure last year, representing 6% growth from $10.3 billion the year prior, according to a Nielsen report released in January 2012....
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Retailers See E-Commerce as Main Digital Platform Across Channels
The vast majority (89%) of retailers with comparable store/channel sales growth of over 4% (“winners”) agree that their e-commerce platform will ultimately serve as the central point of all digital...
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Blogging Down Among Inc. 500, but Still Rated Successful
The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study released in January 2012 by the Center...
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Millennials Trust Purchase Decisions to UGC Over Friends and Family
51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when...
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CPG Coupon Distribution Down in ’11, but Overall Trend Remains Up
The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of...
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Agencies Say Spot TV Top Ad Medium of Choice in Q4 ’11
The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by...
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’11 CPG Coupon Redemption, Savings Up Y-O-Y
US consumers redeemed 3.5 billion CPG coupons in 2011, representing a 6.1% increase from 3.3 billion in 2010 and a 9% rise from 3.2 billion in 2009, according to a study released in January 2012 by...
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