There are 19 million affluent men on the internet, and they are researching, shopping and spending at rates higher than ever before, according to [pdf] a survey by iProspect. Its just-released report “The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers” details the preferences, behaviors and attitudes of affluent males toward online advertising. iProspect defined an affluent male as being 18 years or older, with a household income of at least $100,000. (more…)
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The Affluent Male Shops And Spends Online
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