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Telephone Survey Response Rates Dropping; Accuracy Remains High
Telephone survey response rates are on a precipitous decline, although telephone surveys that include landlines and cell phones and are weighted to match the demographic composition of the population...
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Tablet Consumers More Likely to Be On the Go
While recent research shows that tablet owners do much of their online shopping at home, new data from the Media Behavior Institute reveals that tablet owners are more likely to find themselves in a...
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1 in 2 UK Youth Have Contacted a Brand Through Social Media
The proportion of UK consumers who have interacted with companies through social media has almost doubled in just 8 months, from 19% in August 2011 to 36% in April 2012, according to [pdf] survey...
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TV Viewers Multitask; Smartphone Popular for Related Activities
63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively),...
View ArticleTop 10 Network Television Programs, Week of May 7, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of May 7, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 TV Engagement, Week of Apr. 30-May 6, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 30-May 6, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Digital Marketers Report Benefits From Implementing Tag Management
A high proportion of digital marketers who are using tag management technology report significant benefits from doing so, in some cases exceeding the expectations of those who are contemplating...
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The Affluent Male Shops And Spends Online
There are 19 million affluent men on the internet, and they are researching, shopping and spending at rates higher than ever before, according to [pdf] a survey by iProspect. Its just-released report...
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April 2012 Online Video: Ads Are 1 In 5 Videos Viewed
comScore, Inc. has released data from its comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another...
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Even While Multitasking, Viewers Give TV Most Attention
TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study...
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Consumer QR Code Scans Up 157%
Mobile barcode (or QR Code) scans by consumers were up 157% in Q1 2012 over Q1 2011, according to a report by Scanlife, the mobile barcode solution provider. ScanLife conducts its “Mobile Barcode Trend...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 18-20, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Creative Grocery Shopping The “New Normal” Post-Recession
Grocers and consumer-packaged goods (CPG) manufacturers are still figuring out how to navigate the post-recession economy, but consumers have it down: They are finding any way they can to maximize...
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Multiscreen Consumers Research and Engage Brands Digitally
Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources...
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Earned Media Through Facebook Promotions: Sharing, Entry Are Different Results
Campaigns that attract high user activity and entry rates are not the types that inspire users to share with friends. Campaigns like contests and sweepstakes generate higher entry and participation...
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A “Pivotal” 1.5% Of Shoppers Decide Fate Of New CPG Products
Just 1.5% or 1 in 67 shoppers, accounted for 80% of volume during a 12-month window following their introduction, according to [pdf] a new report published by Catalina, the Florida-based...
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Radio Shows Revenue Gains Again in Q1 2012
Radio posted its third consecutive Q1 increase in 2012 with a 1% rise to $3.814B. Surges in Digital (+10%) and Network (+8%) and a significant increase in Off-Air (+3%) combined with a stable Spot...
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Black Consumers Lead In Key Digital Categories
Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video,...
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