Top 10 TV Engagement, Week of Apr. 23-29, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 23-29, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Consumers Prefer Traditional Marketing Methods From Restaurants
When it comes to receiving marketing communications from restaurants, consumers prefer traditional methods to digital channels, finds the National Restaurant Association (NRA) [pdf] in a May 2012...
View ArticleClik here to view.
Mobile Payments Not Yet Ready to Go Mainstream
Some countries are making progress towards adoption of mobile payments, but on the whole, there is still a ways to go before the world reaches mobile payment readiness, finds MasterCard WorldWide in a...
View ArticleClik here to view.
Digital Video Ad Loads Buck Seasonal Trends
Digital video ad loads were as high in Q1 2012 as in Q4 2011, bucking a trend for lighter spending in Q1 across advertising media, says FreeWheel [download page] in a May 2012 report. The average ratio...
View ArticleClik here to view.
Optimal Times for Link Posting Differ Across Social Networks
When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how...
View ArticleClik here to view.
Restaurant Operators Rate TV Ads Most Effective for Driving Revenue
The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National...
View ArticleClik here to view.
Top Internet Retailers’ Facebook Presence Dwarfs Other SocNets
The top 250 internet retailers have almost universally adopted Facebook and Twitter as marketing channels, while almost as many are on Pinterest as Google+, says Campalyst in a May 2012 infographic....
View ArticleClik here to view.
Facebook Popular With Moms; Younger Ones Have Mixed Feelings
Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home...
View ArticleClik here to view.
3 in 4 Smartphone Owners Using Location-Based Services
The proportion of smartphone owners who use their device to get directions, recommendations, or other information related to their present location (“location-based information services”) has jumped...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 11-13, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
High Proportion of Tablet Users Purchasing From Home
The proportions of tablet and laptop owners using their devices at home at different stages in the purchase path are almost on par, according to a report released in May 2012 by InMobi and Mobext....
View ArticleClik here to view.
3 in 4 Grocery Purchase Decisions Being Made In-Store
Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International...
View ArticleClik here to view.
QR Code Scanning Most Popular in Electronics Stores
For US smartphone owners who report using their devices while shopping in-store (“smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in,...
View ArticleClik here to view.
US Social Media Ad Spend to More Than Double by 2016
US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016, details BIA/Kelsey in a May 2012 forecast....
View ArticleClik here to view.
Magazine Advertisers Adopting Mobile Action Codes at Greater Rate
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, continued to be solid in Q1 2012, according to a May 2012 study from Nellymoser....
View ArticleClik here to view.
TV No Longer Most Popular Video Content Device for Online Consumers
TV is the most popular viewing medium among Americans, but for online consumers globally, computers appear to have edged into the lead in terms of monthly viewership, according to [download page] a May...
View ArticleClik here to view.
58% of Mobile-Local Search Click Actions Were Calls in Q1
Placing a call to a local business was the leading secondary action after a mobile-local search ad click on the xAd network in Q1 2012, according to a report released by xAd in May 2012. 58% of...
View ArticleClik here to view.
Consumers Split Over Prospects for Facebook’s Long-Term Success
Facebook may have 900 million monthly active users and be the darling of social media marketers as it nears its IPO, but that doesn’t mean that the public is convinced the social network is here for...
View ArticleTop 10 Brand Movers, April 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View Article