3 in 4 Smartphone Owners Using Location-Based Services

The proportion of smartphone owners who use their device to get directions, recommendations, or other information related to their present location (“location-based information services”) has jumped almost 35% in less than a year, from 55% in May 2011 to 74% in February 2012, according to a May 2012 report from the Pew Internet & American Life Project. During the same period, the proportion using a geosocial service such as Foursquare of Gowalla to check in to locations or share their location has risen 50%, from 12% to 18%. Overall, 75% of smartphone owners are now using at least one of these services. (more…)