Digital Video Ad Loads Buck Seasonal Trends

Digital video ad loads were as high in Q1 2012 as in Q4 2011, bucking a trend for lighter spending in Q1 across advertising media, says FreeWheel [download page] in a May 2012 report. The average ratio of video ad views to video views (across all content lengths) in Q1 was 0.75 (8.7B vs. 11.6B, respectively), compared to slightly less than 0.74 in Q4 (9B vs. 12.2B). By contrast, in Q1 2011, the ratio was 0.55, down from more than 0.7 the previous quarter. The 8.7B video ad views in Q1 2012 represented more than 58% year-over-year growth, while the 11.7B video views marked a more modest 17% year-over-year growth. (more…)