Global Q2 Ad Spend Up 6%

Despite overall growth of 5.7% for the global advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in Q2 2011, according to The Nielsen Company’s quarterly Global AdView Pulse report. Nielsen reported that advertising revenue dropped in Q2 in 16 out of 36 global markets, marking the first significant decline since the Q3 2009 report when ad spend fell in more than half the markets monitored at the height of the global recession.
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