Value Slightly Trumps Price in Retailer Selection

Discovering good values for your money is rated as “very influential” in shopping at a particular retailer by a slightly higher percentage of global consumers than a store having the lowest prices overall, according to a survey released by The Nielsen Company in October 2011. Results from “Shopping and Saving Strategies Around the World” indicate that 61% of global online consumers rated good value, compared to 58% who rated low price, as the most influential reason to shop at a particular retailer.

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