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TV SocNet Buzz l New Fall Shows l DVD Sales
Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the premiere of a show, according to data from NM Incite and The Nielsen...
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4 in 10 Web Radio Listeners Discover New Music
Nearly four in 10 (38%) internet radio listeners discover music on their own on internet radio stations, which is just behind discovery via a broadcast AM/FM station (42%), and ahead of TV (27%),...
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Most Branding Posts Occur During Work Hours
Approximately 60% of Facebook branding posts are published from 10 AM through 4 PM, indicating brands are most active with their posts during core business hours (EST), according to [pdf] a study...
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NFL Buzz Shows Stoppage Recovery
Fears of fans turning away from the NFL as a result of the work stoppage that occurred from March through August of this year were overblown, according to Compete analysis of August 2011 visits to the...
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Digital Display Ad Investment Rises as Cost Falls
Advertisers increased their investment in digital display advertising a healthy 21% during Q3 2011, compared to Q3 2010, as CPM (cost per thousand views) plummeted about 23%, according to [pdf] data...
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TV Continues Reign of Popularity
Despite the rise of the internet and other competing entertainment technologies, TV remains extremely popular with the American public, according to a study released in October 2011 by The Nielsen...
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WiFi Mobile Phone Traffic Grows
In August 2011, more than one third (37.2%) of US digital traffic coming from mobile phones occurred via a WiFi connection, according to data released in October 2011 by comScore. This figure grew...
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Yahoo, AOL Reverse Core Search Query Performance
US search providers Yahoo and AOL reversed their August 2011 core search query performance, when Yahoo increased its total 5% and AOL decreased its total 9%, in September 2011, according to comScore...
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Prime Time Weekday TV Beats Other Entertainment
Prime time weekday TV has a significantly higher reach than many other forms of electronic entertainment among US adults age 18-49, according to a study released in October 2011 by The Nielsen Company....
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7 in 10 CMOs Feel Unprepared for Data
Seven in 10 (71%) global chief marketing officers (CMOs) feel unprepared for the explosion of data that is occurring in the marketplace, according to a study released by IBM in October 2011. Data in...
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SocNet Crowdsourcing Has Mixed Results
While brands performing crowdsourcing (letting consumers take over a portion of your promotional activity) via social networks have experienced positive results, the practice can also backfire,...
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9 in 10 Sept. Search Queries 5 Words or Less
Roughly nine in 10 US search queries conducted in September 2011 consisted of five words or less, according to data from Experian Hitwise. In addition, about seven in 10 consisted of three words or...
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Value Slightly Trumps Price in Retailer Selection
Discovering good values for your money is rated as “very influential” in shopping at a particular retailer by a slightly higher percentage of global consumers than a store having the lowest prices...
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Consumers Unsure about Sharing Personal Data
US and Canadian consumers display high degree of uncertainty about sharing their personal data with companies, according to an October 2011 survey from LoyaltyOne. Almost nine in 10 (88%) consumers say...
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Fan Involvement Aids SocNet Rebranding
Brands should consider their existing fan base when rebranding or launching new goods via social media, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a...
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2 in 3 Adults Watch NFL
Almost two thirds of US adults say they currently watch NFL football (64%), including almost three quarters of men (73%) and more than half of women (55%), according to Adweek/Harris Poll results...
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Shopping Cart Abandonment Response Often Inadequate
Online shopping cart abandonment rates are on the rise, with the average abandonment rate jumping roughly 6% from 71% to 75% during the first six months of 2011, according to data released by Listrak...
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B2B Technology Collateral Consumption Declines YOY
Of the five major B2B technology collateral types covered in a 2010 survey of corporate technology decision-makers conducted by Eccolo Media, three showed a significant decline in consumption during...
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Beware Backfiring Social Media Ads
Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix....
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Consumer Sentiment l Economic Confidence l Retail Sales
The October 2011 Consumer Reports Index, a measure of overall consumer financial health, showed some hopeful signs for the economy, but several recurring problems persisted. The Consumer Reports...
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