Approximately 60% of Facebook branding posts are published from 10 AM through 4 PM, indicating brands are most active with their posts during core business hours (EST), according to [pdf] a study released in October 2011 by Buddy Media. Data from “Strategies for Effective Facebook Posts” reveals that after 4 PM, the number of published posts steadily decreased.
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Most Branding Posts Occur During Work Hours
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