Nearly four in 10 (38%) internet radio listeners discover music on their own on internet radio stations, which is just behind discovery via a broadcast AM/FM station (42%), and ahead of TV (27%), according to [pdf] a white paper released in October 2011 by TargetSpot. Data from “The Role of Digital Audio in the Evolution of Music Discovery” indicates that socially, recommendations from friends and colleagues are most relied upon (25%), as are music charts, playlists and top rated songs on internet radio websites.
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4 in 10 Web Radio Listeners Discover New Music
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