Shopping Cart Abandonment Response Often Inadequate

Online shopping cart abandonment rates are on the rise, with the average abandonment rate jumping roughly 6% from 71% to 75% during the first six months of 2011, according to data released by Listrak in October 2011. However, Listrak analysis shows that 77.5% of all shopping cart abandonment campaigns received from the top 1,000 online retailers were single messages, including 80% of the top 500 and 75% of the second 500.
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