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B2B Tech Collateral Goes Mobile
A growing shift toward viewing content via mobile device is occurring among consumers of B2B technology collateral, according to [download page] a study released in 2011 by Eccolo Media. Results from...
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Live Social Media Campaigns Generate Buzz
Running real-time “live” social media campaigns is one way marketers can effectively use social networking to generate positive buzz for their brands, according to [pdf] a new report from WaveMetrix....
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SocNet Users Most Trust Info from Consumers
Social network users are most likely to trust product and service information provided by other consumers, according to data released in October 2011 by NMIncite and The Nielsen Company. Sixty-three...
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TV Buzz Peaks Midweek
TV buzz is highest on Tuesday, Wednesday, and Thursday, closely mimicking traditional ratings patterns, according to analysis released in October 2011 by NMIncite and Nielsen. Results from the analysis...
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Younger Adults, Women Rate Halloween Higher
While Christmas and Thanksgiving are the top two holidays with American adults of all age groups and both genders, results of a Harris Poll released in October 2011 show notable differences in how...
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1 in 4 Consumers Use Online Coupon Codes
Half of consumers use coupons from newspapers or magazines, according to an online shopping poll released by Ipsos Public Affairs in October 2011. Results from the poll indicate this is double the...
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Hispanics Display Unique Mobile, Web Habits
US Hispanic adults 18 and older display mobile and internet habits notably different from the non-Hispanic and general adult populations, according to data released in October 2011 by the Prosper...
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DVR Fuels Residential TV Revenues
Growth in residential television service revenues is being fueled by increased penetration of DVR hardware and additional viewing services, according to the J.D. Power and Associates 2011 US...
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Bing, AOL Gain Significant YOY Query Volume
The Bing and AOL search engines both experienced dramatic surges in search query volume between September 2010 and September 2011, according to data released in October 2011 by Compete. Bing reported...
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Mobile Users Multitask Watching TV
US tablet and smartphone owners are increasingly multitasking when it comes to watching TV, according to data released by The Nielsen Company in October 2011. Roughly 40% of tablet and smartphone...
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Phillies Have Highest Local Ratings
The Philadelphia Phillies garnered the top local TV ratings in 2011 of all Major League Baseball teams, according to October 2011 data from The Nielsen Company. This season, nearly one-10th of...
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Web Influences Half of Retail Sales
In 2011, more than $1.1 trillion in retail sales could be attributed to “web-influenced” purchases (offline retail sales influenced by online research), according to [download page] a white paper...
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Mobile Social Networking Booms
A total 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37% from 52.7 million in the past year, according to comScore Mobile...
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6 in 10 Twitter Followers are Existing Customers
More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10...
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Holiday Spending Looks Flat or Slightly Up (Update)
Americans forecast they will spend $712 on Christmas gifts this year, nearly identical to the $715 they estimated they would spend on Christmas at this time last year, according to data released by...
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Most Publishers See Online Display Ad Revenue Hike
Almost three in 4 publishers (73%) say revenue from online display ads has increased in the last year, according to [pdf] a report from eConsultancy released in October 2011. Data from the “Online...
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Electronics Sales Most Often Lost to Web
Electronics is the category mentioned most by both all shoppers and smartphone owners as the type of product checked out in the store and purchased somewhere else online, according to data released in...
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Consumers Willing to Share Shopping Data with Brands Online
About seven in 10 (71%) of global consumers are willing to share their personal shopping data with brands online, according to new research from McCann Worldgroup released in October 2011. Data from...
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Travel Brands Fare Poorly on Facebook
Despite the best efforts of most travel brands to harness Facebook’s reach to drive interest and bookings, only 0.3% of people leaving the social networking giant subsequently reach a travel site,...
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Consumers Have Themselves a Mobile Little Holiday
Many US smartphone and tablet owners plan to use their mobile devices to aid holiday shopping this year, according to the National Retail Federation (NRF) 2011 Holiday Consumer Intentions and Actions...
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