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TV Still Runaway Primary Viewing Medium
Close to all (97%) of Americans watch TV in their homes, double the number (48%) who now watch video online, according to [download page] an October 2011 report from Nielsen. Results from “The...
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Halloween Spending Rises
The average person will spend $72.31 on Halloween decorations, costumes and candy in 2011, up 9% from $66.28 last year, according to data released in October 2011 by the National Retail Federation...
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Consumers Go Back to School Online
Almost 83 million US consumers visited education sites in September 2011, up 12% month-over-month, making education the second fastest growing category, according to [download page] comScore Media...
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TV and Streaming Negative Correlation Continues
Continuing a trend first reported in Q1 2011, the heaviest at-home streamers consume slightly less TV, while the lightest TV users are the heaviest streamers, according to [download page] an October...
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Microsoft, Viacom Pick Up Video Viewers
Microsoft sites and Viacom Digital reported the best month-over-month unique viewer performance among the top five US online video properties in September 2011, according to comScore VideoMetrix data....
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Mobile Virtual Goods Market to Near $5B by ’16
The global market for mobile virtual goods and premium subscriptions is expected to reach $4.7 billion USD by 2016, according to an October 2011 white paper from Juniper Research. Findings from...
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Tablets Influence News Consumption
About one in 10 (11%) of US adults now own a tablet computer of some kind, with about half (53%) of tablet owners getting news on their tablet every day, according to survey results released in October...
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Live TV Shows Command Ad Spot Premiums
TV shows that viewers tend to watch live, rather than play back days later, command a premium for marketers, according to survey results released in October 2011 by Advertising Age. Results from the...
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US Gun Ownership Highest Since ’93
Forty-seven percent of American adults currently report that they have a gun in their home or elsewhere on their property, according to October 2011 Gallup data. This is up almost 15% from 41% a year...
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Cyber Monday Tops for Online Retailers
Cyber Monday drove higher online sales volume than Black Friday during the 2010 holiday season, according to [download page] an October 2011 white paper from Marin Software. Results from “The Online...
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Smartphone Share of Device Impressions Jumps Y-O-Y
Smartphones accounted for 72% of all connected device impressions on the Millennial Media mobile network, according to [download page] the September 2011 Millennial Media Mobile Mix. This remains...
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Banking, Credit Card App Use Sharply Grows
Usage of mobile banking and credit card applications by US subscribers grew sharply between Dec 2010 and June 2011, according to comScore MobiLens data released in October 2011. A total of 12.7 million...
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Rich Media Campaigns Boost CTR
A rich media campaign can provide a dramatic lift in click-through rate (CTR) over a standard mobile banner campaign, according to [download page] a Jumptap report released in October 2011. Results...
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LGBT-Inclusive TV Series Get Significant Ad Spend
Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28% of broadcast primetime TV...
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Search Top Local Biz Research Method
When it comes to people researching and finding local businesses, search trumps all alternatives, including a merchant’s own website, according to data released in October 2011 by CityGrid Media and...
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Online Merchants Gain Q3 Visitors, Revenues YOY
The online merchants who comprise the MarketLive Performance Index made solid year-over-year gains in areas such as visitors and revenues during Q3 2011, according to an October 2011 report from...
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3 in 10 Americans Plan Holiday Travel
Three in ten Americans plan to travel for the holidays this year, with 42% of these travelers planning to up their holiday travel budget compared to last year, according to the October 2011 American...
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US Business Elite Keep it Traditional
America’s most successful and influential business leaders are not yet replacing traditional media with digital, although the latter is on the rise, according to a survey from Ipsos MediaCT released in...
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Men More Frequent Social Shoppers
Men are more likely than women to frequently perform five of 6 key social shopping activities, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the...
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Twitter Leads Social Media Sharing Growth
Twitter led all social networks in the percentage increase of sharing by members from launch until now, according to an infographic released in October 2011 by Unruly Media. Analysis by Unruly Media...
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