A rich media campaign can provide a dramatic lift in click-through rate (CTR) over a standard mobile banner campaign, according to [download page] a Jumptap report released in October 2011. Results from “Simple Target & Audience Trends” reveal that a quick service restaurant campaign on the Jumptap platform experienced a 455% lift in CTR from its rich media campaign, as compared to its standard banner campaign.
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Rich Media Campaigns Boost CTR
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