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Social Moms Influential Shoppers
Women and mothers are becoming increasingly active and influential in social media, according to an October 2011 study by NM Incite and Nielsen. Data from the study indicates that mothers who actively...
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TV Dominates Sugary Drink Ad Spend
Three-quarters of media budgets for all sugary drinks and energy drinks were spent on TV advertising in 2010, with internet and magazine ads (8% each) and radio and outdoor ads (4% each) following far...
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Most Social Shoppers Trust SocNet Reviews
A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted by ROI...
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Satisfaction With Online Conversion Rates Falls
Satisfaction with conversion rates have fallen in the past year, according to [download page] an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate...
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In-Store Online Searches Prove Popular
Three in five social shoppers conduct competitive price searches or find specials, coupons, or deals while in a retail location, according to a study released in October 2011 by Performics and...
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Usability Testing for Conversion Rate Improvement Grows
38% of companies currently employ usability testing to improve conversion rates, representing an increase of about 40% from the 27% who used the method last year, according to [download page] an...
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US Consumers Display Price Sensitivity
About two in 5 US consumers would switch from brand name to generic grocery items as a result of a 10-20% price increase, according to an October 2011 survey by Accenture. Data from the “Pricing...
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1 in 2 See Localized Marketing as Essential to Profitability
49% of senior executives believe that implementing localized marketing campaigns is essential to business growth and profitability, according to [download page] an October 2011 report from the CMO...
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Top Web Brands Lose Time Spent per User
The majority of top brands in average monthly time spent per user experienced a decrease in time spent on their sites during September 2011, according to data from Nielsen. In September 2011, the...
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SEO Tops for Lead Generation Goals
57.4% of B2B marketers derive the biggest impact on their lead generation goals from SEO activities, according to a November 2011 report from Webmarketing123. Data from the “2011 State of Digital...
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Old Favorites Seen Best for Localized Marketing ROI
36% of senior executives believe events such as open houses, hospitality functions, fundraisers and seminars deliver the best returns among localized marketing channels, according to [download page] an...
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Few Companies Target Shopping Cart Abandoners
Targeting consumers who abandon shopping carts or “drop off” during the buying process is still not a widespread practice, according to [download page] an October 2011 report from Econsultancy in...
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Digital Goods Shoppers Mean Business
36% of “digital goods shoppers” plan to spend more on digital gifts this holiday season than last year, according to [download page] an October 2011 study from Elastic Path Software. Data from “Virtual...
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1 in 3 Pay for Online Video Content
34% of consumers pay for online and streamed video content, according to a survey from TVGuide.com and paidContent released in November 2011. Data from “Inside the War for Viewer’s Attention” indicates...
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Most Companies Still Without Mobile Sites
Despite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to [download...
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Social Media Leads Seen Valuable
55% of marketers have closed deals from social media leads, according to a November 2011 report from Webmarketing123. Data from the “2011 State of Digital Marketing Report” indicates that marketers...
View ArticleTop 10 Automotive-Classifieds Websites – October 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Auto Manufacturer Websites – October 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – October 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Community-Based Organization Websites – October 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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