SEO Tops for Lead Generation Goals

57.4% of B2B marketers derive the biggest impact on their lead generation goals from SEO activities, according to a November 2011 report from Webmarketing123. Data from the “2011 State of Digital Marketing Report” indicates that PPC comes in a distant second, cited by 24.8% of B2B marketers as having the biggest impact, while social media marketing is third with 17.9% of respondents. SEO wins among B2C marketers, too, although by a smaller margin: 41% see it as the dominant influence on lead generation, followed by PPC (34.2%) and social media marketing (24.8%).
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