Old Favorites Seen Best for Localized Marketing ROI

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Clik here to view.36% of senior executives believe events such as open houses, hospitality functions, fundraisers and seminars deliver the best returns among localized marketing channels, according to [download page] an October 2011 report from the CMO Council. Data from “Localize to Optimize Sales Channel Effectiveness” indicates that direct mail (33%) follows closely as a primary revenue channel. (more…)