Few Companies Target Shopping Cart Abandoners

Targeting consumers who abandon shopping carts or “drop off” during the buying process is still not a widespread practice, according to [download page] an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011” indicates that only 26% of companies surveyed target these consumers, down about 12% from the 29% who did so in 2010. Supply-side results are similar, though according to the agencies surveyed, the proportion of clients targeting consumers that abandon shopping carts has slightly increased to 33%, from 31% in 2010. (more…)