Digital Goods Shoppers Mean Business

36% of “digital goods shoppers” plan to spend more on digital gifts this holiday season than last year, according to [download page] an October 2011 study from Elastic Path Software. Data from “Virtual Goods Mean Real Money This Holiday” also indicates that more of these shoppers (30%) are planning to increase spending on gifts of any kind (physical and digital combined) than the average holiday shopper (15%). (more…)