1 in 2 See Localized Marketing as Essential to Profitability

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Clik here to view.49% of senior executives believe that implementing localized marketing campaigns is essential to business growth and profitability, according to [download page] an October 2011 report from the CMO Council. Data from “Localize to Optimize Sales Channel Effectiveness” indicates that a further one in 5 believe localized marketing is key to market differentiation and competitiveness or a critical requirement for field effectiveness. Just 4% of senior executives do not feel that localized marketing campaigns are important to demand generation and sell-through in their business sector. (more…)