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Women and mothers are becoming increasingly active and influential in social media, according to an October 2011 study by NM Incite and Nielsen. Data from the study indicates that mothers who actively participate in social media are 81% more likely than the general population to become a fan of or follow a brand online, 86% more likely to post a status update, and 84% more likely to comment or post content. (more…)
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Social Moms Influential Shoppers
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