TV Dominates Sugary Drink Ad Spend

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Clik here to view.Three-quarters of media budgets for all sugary drinks and energy drinks were spent on TV advertising in 2010, with internet and magazine ads (8% each) and radio and outdoor ads (4% each) following far behind, according to [pdf] a study released in October 2011 by Yale University’s Rudd Center for Food Policy. Data from the “Sugary Drinks FACTS Report” indicates that nearly all (90%) energy drink spending went toward TV advertising. TV also constituted a large portion of fruit drink (82%), flavored water and iced teas (74%), and regular soda (70%) advertising budgets. The report defines sugary drinks as non-alcoholic beverages with added sugar in their ingredients.
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