Usability Testing for Conversion Rate Improvement Grows

38% of companies currently employ usability testing to improve conversion rates, representing an increase of about 40% from the 27% who used the method last year, according to [download page] an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011” indicates that the proportion of companies carrying out multivariate testing also increased by about 40% over the past year, from 17% to just under one-quarter (24%). (more…)