Three in five social shoppers conduct competitive price searches or find specials, coupons, or deals while in a retail location, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that these are the most popular frequent or occasional in-store online search activities among shoppers who use social networks during the shopping process. 53% also search for product reviews while in-store, while 45% research product availability. (more…)
↧
In-Store Online Searches Prove Popular
↧