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Satisfaction With Online Conversion Rates Falls

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econsultancy-satisfaction-with-conversion-rates-nov11.gifSatisfaction with conversion rates have fallen in the past year, according to [download page] an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011” indicates that only a-quarter (24%) of companies are satisfied with their conversion rates, down about 8% from 26% of companies in 2010. Meanwhile, four in 10 companies are either quite or very dissatisfied with their conversion rates, up 11% from 36% in 2010.
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