Social Media Leads Seen Valuable

55% of marketers have closed deals from social media leads, according to a November 2011 report from Webmarketing123. Data from the “2011 State of Digital Marketing Report” indicates that marketers have had the most success with Facebook, with 40.7% saying they have closed a deal from a Facebook lead. Roughly one in 5 have also closed a deal from a lead generated on LinkedIn or Twitter. 68.4% of marketers say they have ever generated a lead from a social network, with Facebook (47%) again ahead of LinkedIn (34.8%) and Twitter (33.8%). (more…)