Close to all (97%) of Americans watch TV in their homes, double the number (48%) who now watch video online, according to [download page] an October 2011 report from Nielsen. Results from “The Cross-Platform Report” indicate that mobile subscribers watching video online in Q2 2011 grew 36% year-over-year, and now constitute 10% of the American population. The number of Americans watching time-shifted TV also grew 13% from Q2 2010, to more than one-third of the population. (more…)
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TV Still Runaway Primary Viewing Medium
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