Consumers Willing to Share Shopping Data with Brands Online

Image may be NSFW.
Clik here to view.About seven in 10 (71%) of global consumers are willing to share their personal shopping data with brands online, according to new research from McCann Worldgroup released in October 2011. Data from “The Truth About Privacy” indicates that 5 times as many consumers will share their shopping data than will share their financial data online (14%).
(more…)