Big Banks Face Trust Deficit

Credit Union members (74%) are 3 times as likely as customers of Bank of America (25%) to experience a trustworthy relationship with their institution, according to a Harris Poll released in November 2011. Data from the survey indicates that 33% of JP Morgan Chase customers rate their bank as either excellent or very good at ensuring a trustworthy relationship with them, while 37% of Wells Fargo / Wachovia customers feel the same way. And while 12% of Bank of America customers feel that the bank does a poor job of ensuring a trustworthy relationship with them, not a single Credit Union member feels likewise. (more…)