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Facebook Users Don’t Like to Refer
Just 7% of respondents to a new survey from Crowd Science liked an item on Facebook in order to inform their friends about the brand, according to data released in November 2011. Data from the survey...
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Big Banks Face Trust Deficit
Credit Union members (74%) are 3 times as likely as customers of Bank of America (25%) to experience a trustworthy relationship with their institution, according to a Harris Poll released in November...
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Tablet Owners Put Their Apps to Work
While the majority (59%) of tablet owners who have downloaded applications to their device report using 5 or fewer on a regular basis, a greater proportion of this group use more than 20 apps at least...
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Moms Make Savvy Deal Shoppers
60% of mothers subscribe to one or more daily deal services, with an average of 9 offers purchased this year, according to a November 2011 joint study between BabyCenter and comScore. Data from the...
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Customer Experience Strategies Remain Underdeveloped
Only 26% global companies say they have a well-developed strategy for improving multichannel customer experience, according to [download page] a November 2011 report from Econsultancy in association...
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Free Shipping Most Important Site Promotion
73% of consumers rate unconditional free shipping as a top 2 very important or critical feature when making a purchase from a website, according to [download page] an October 2011 study from the...
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Large Retailers Lagging in SocNet Responses
Despite growing interest, social customer service still has limited structure, according to [pdf] a November 2011 white paper from Conversocial. Data from “Who’s Ignoring their Customers?” indicates...
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Motherhood Changes Shopping Habits
Becoming a mother has a profound effect on the importance of various purchase criteria to women, according to a November 2011 report from BabyCenter, in association with comScore. Data from “Shopping...
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Mobile Trails in Customer Experience Integration
Companies are least likely to integrate mobile touch points into the overall customer experience, according to [download page] a report released in November 2011 by Econsultancy in association with...
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Weekly Emails Most Preferred by Consumers
39% of consumers would like to receive emails weekly from retailers with whom they have opted in, according to [download page] a November 2011 white paper from MarketLive and the e-tailing group. Data...
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Newspapers Still Important for Comparison Shopping
A substantial number of female consumers in the US use newspapers to seek out best prices when shopping, according to a comScore white paper released in November 2011. Data from “The Effects of the...
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Local TV Advertisers to Increase Digital Budgets
3 in 5 local TV advertisers say they expect their digital advertising spend to grow this year from 2010, according to [download page] a TVB survey conducted by Borrell Associates and released in...
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