Moms Make Savvy Deal Shoppers

60% of mothers subscribe to one or more daily deal services, with an average of 9 offers purchased this year, according to a November 2011 joint study between BabyCenter and comScore. Data from the “2011 Shopping Rituals of the American Mom” indicates that mothers (55%) are 83% more likely than the general population (30%) to search for discounts online, 29% more likely to have a barcode scanner on their mobile phone (62% vs. 48%), and 14% more likely to scan a barcode at a grocery store to save money (74% vs. 65%). (more…)