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Channel: US Mobile Phone Sites – Page 524 – Marketing Charts
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Social Media Marketing Increasingly Mainstream

Almost 2 in 3 companies describe the extent of their social media activity as either heavy (21%) or average (43%), representing a 21% increase from 2010, according to [download page] a November 2011...

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Mobile Advertisers’ Use of Local Market Targeting Grows

Of the 45% of mobile advertisers on the Millennial Media network using targeted audience campaign methods in Q3 2011, two-thirds targeted a local audience, representing a 50% quarter-over-quarter...

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Most Have Used Tablet as Purchasing Device

63% of tablet owners have made a purchase using their device, compared to just 31% of smartphone owners, according to a study released in November 2011 by Jumptap in partnership with comScore. Data...

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Social Media ROI Not Well Understood

2 in 5 companies do not have a return-on-investment (ROI) figure for any of the money they spend on social media marketing, according to [download page] a November 2011 report from Econsultancy in...

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More UK than US Consumers Wake Up to Email

73% of UK consumers say they check email first thing in the morning, compared to 58% of US consumers, according to a November 2011 report from ExactTarget. Data from “The Digital Kingdom” indicates...

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Google Tops Among Website TV Ads

Google has aired 5 of the top 10 most effective website TV ads this year to date, according to November 2011 Ace Metrix analysis. Its most effective ad, “Dear Sophie,” which promoted Google Chrome by...

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Retailers Prepare for E-Holidays

Compared to 2010, retailers are dedicating significantly more budget to paid search leading up to Black Friday 2011, according to November 2011 analysis from Performics. According to Performics...

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Multicultural Women Highly Connected to Smartphones

More than 3 in 5 African American, Hispanic, and Asian American women in the US have a smartphone in their household, compared to just one-third of Caucasian women, according to [download page] a...

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Online Marketing Seen Key to Professional Svcs Firms

Professional services firms generating 40% or more of their leads online grow 4 times faster than those with no online leads, according to [pdf] a November 2011 study from Hinge Marketing. Data from...

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CMOs Predict Slim Rise in Holiday Same Store Sales

Retail CMOs forecast a modest 2.1% increase in their same store sales (referring to revenues of retail stores open for a year or more) for the holiday season compared to 2010, according to a BDO USA...

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Americans Unhappy With Salary Distribution

80% of Americans agree that top company managers have become rich at the expense of ordinary workers, including 47% who strongly agree, according to a Harris Poll released in November 2011. Results...

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AT&T Leads US Biz ISP Market

AT&T led the US business ISP market in September 2011 with 20% of all browser-based Internet page views (i.e. traffic), according to data released in November by comScore. Data from the study...

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Mobile Users Click But Don’t Convert

Search advertisers experience higher click-through-rates (CTR) for mobile phone and tablet search campaigns than for desktop search campaigns, at 166% and 137% respectively, according to a November...

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Desktops Lag in Online Video Viewer Engagement

For each desktop viewer who completed watching an online video in Q3, more than 2 viewers did the same while watching on a tablet, according to [download page] an Ooyala report released in November...

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Mobile Search Ad Spend Soars

Efficient Frontier clients currently allocate approximately 6-7% of their total online search advertising budgets to mobile search, representing almost triple the share from just one year ago,...

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Android Beats iOS in Video Conversion Rate

The average conversion rate (the ratio of plays to displays) for videos on Android mobile devices (45%) was more than double that of iPhones (22%) in Q3 2011, according to [download page] an Ooyala...

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Marketers Seek More Resources to Improve Strategies

Almost 1 in 5 marketers say the most important factor to elevating their current marketing strategy is increased resources such as staffing and funding, according to a November 2011 white paper from...

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Print Publishers Cultivate Mobile Presence

85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [download...

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Consumer Brand Videos Not Capturing Mobile Viewers’ Attention

Online videos produced by consumer brands to promote their brand, products, or services appear to be least engaging to mobile viewers relative to other devices, according to [download page] an Ooyala...

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Mobile Revenue Opportunities Apparent to Print Publishers

Although many print publications are struggling with subscription and advertising revenues as a result of consumers’ easy access to digital news, a majority (57%) of US publishers expect to see...

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