Social Media Marketing Increasingly Mainstream
Almost 2 in 3 companies describe the extent of their social media activity as either heavy (21%) or average (43%), representing a 21% increase from 2010, according to [download page] a November 2011...
View ArticleMobile Advertisers’ Use of Local Market Targeting Grows
Of the 45% of mobile advertisers on the Millennial Media network using targeted audience campaign methods in Q3 2011, two-thirds targeted a local audience, representing a 50% quarter-over-quarter...
View ArticleMost Have Used Tablet as Purchasing Device
63% of tablet owners have made a purchase using their device, compared to just 31% of smartphone owners, according to a study released in November 2011 by Jumptap in partnership with comScore. Data...
View ArticleSocial Media ROI Not Well Understood
2 in 5 companies do not have a return-on-investment (ROI) figure for any of the money they spend on social media marketing, according to [download page] a November 2011 report from Econsultancy in...
View ArticleMore UK than US Consumers Wake Up to Email
73% of UK consumers say they check email first thing in the morning, compared to 58% of US consumers, according to a November 2011 report from ExactTarget. Data from “The Digital Kingdom” indicates...
View ArticleGoogle Tops Among Website TV Ads
Google has aired 5 of the top 10 most effective website TV ads this year to date, according to November 2011 Ace Metrix analysis. Its most effective ad, “Dear Sophie,” which promoted Google Chrome by...
View ArticleRetailers Prepare for E-Holidays
Compared to 2010, retailers are dedicating significantly more budget to paid search leading up to Black Friday 2011, according to November 2011 analysis from Performics. According to Performics...
View ArticleMulticultural Women Highly Connected to Smartphones
More than 3 in 5 African American, Hispanic, and Asian American women in the US have a smartphone in their household, compared to just one-third of Caucasian women, according to [download page] a...
View ArticleOnline Marketing Seen Key to Professional Svcs Firms
Professional services firms generating 40% or more of their leads online grow 4 times faster than those with no online leads, according to [pdf] a November 2011 study from Hinge Marketing. Data from...
View ArticleCMOs Predict Slim Rise in Holiday Same Store Sales
Retail CMOs forecast a modest 2.1% increase in their same store sales (referring to revenues of retail stores open for a year or more) for the holiday season compared to 2010, according to a BDO USA...
View ArticleAmericans Unhappy With Salary Distribution
80% of Americans agree that top company managers have become rich at the expense of ordinary workers, including 47% who strongly agree, according to a Harris Poll released in November 2011. Results...
View ArticleAT&T Leads US Biz ISP Market
AT&T led the US business ISP market in September 2011 with 20% of all browser-based Internet page views (i.e. traffic), according to data released in November by comScore. Data from the study...
View ArticleMobile Users Click But Don’t Convert
Search advertisers experience higher click-through-rates (CTR) for mobile phone and tablet search campaigns than for desktop search campaigns, at 166% and 137% respectively, according to a November...
View ArticleDesktops Lag in Online Video Viewer Engagement
For each desktop viewer who completed watching an online video in Q3, more than 2 viewers did the same while watching on a tablet, according to [download page] an Ooyala report released in November...
View ArticleMobile Search Ad Spend Soars
Efficient Frontier clients currently allocate approximately 6-7% of their total online search advertising budgets to mobile search, representing almost triple the share from just one year ago,...
View ArticleAndroid Beats iOS in Video Conversion Rate
The average conversion rate (the ratio of plays to displays) for videos on Android mobile devices (45%) was more than double that of iPhones (22%) in Q3 2011, according to [download page] an Ooyala...
View ArticleMarketers Seek More Resources to Improve Strategies
Almost 1 in 5 marketers say the most important factor to elevating their current marketing strategy is increased resources such as staffing and funding, according to a November 2011 white paper from...
View ArticlePrint Publishers Cultivate Mobile Presence
85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [download...
View ArticleConsumer Brand Videos Not Capturing Mobile Viewers’ Attention
Online videos produced by consumer brands to promote their brand, products, or services appear to be least engaging to mobile viewers relative to other devices, according to [download page] an Ooyala...
View ArticleMobile Revenue Opportunities Apparent to Print Publishers
Although many print publications are struggling with subscription and advertising revenues as a result of consumers’ easy access to digital news, a majority (57%) of US publishers expect to see...
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